With the Sydney fashion scene buzzing as spring-summer collections hit stores, Mercedes-Benz will bring the glamour of fashion to life in an activation that will see Westfield Shoppers join in the fun by staring in their own Mercedes-Benz photo shoot.
From Tuesday 21 to Saturday 25 August, Mercedes-Benz will hit the streets in the heart of Sydney’s shopping district in search for the most inspiring street style. A pop-up photo studio located at the Pitt Street entrance of Westfield Sydney will offer shoppers the opportunity to star in their own photo shoot alongside a Mercedes-Benz SLK, following in the exquisite shoes of fashion icon Lara Stone. Make-up touch-ups will also be provided by cosmetic brand, Napoleon Perdis.
Shoppers who have their street style snapped with Mercedes-Benz will have an opportunity to win a fantastic fashion prize including a $1,000 retail voucher from boutique Australian designer Alice McCall, a $500 ghd styling pack featuring the new ghd air hairdryer and a Napoleon Perdis Personal Make-up Skills Workshop for six valued at $1,374.
The Mercedes-Benz Street Style activation is taking place at Westfield Sydney (Pitt Street entrance) from Tuesday 21 August to Saturday 25 August 2012, 11am to 3pm each day.
Check it out fashionistas!!