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Romel Management & Sydney Fashion Blogger Easter Shoot

April 18th, 2012

This is the Romel Management and Sydney Fashion Blogger Easter shoot which I had the pleasure of producing.

I got to work with some great people on this shoot which was distributed throughout many media outlets.

Many thanks to the gorgeous Antoinette Marie, affectionately known as Sydney Fashion Blogger.

Also a big thanks to;

Model: Zac Smith (at Romel Model Management)

Photography: Ben Scott

Creative Director: Marianne Millard

Hair and Makeup: Roneta Goldstone

Produced by Adrian Erdedi

This gorgeous shoot could not have been created without the support from our sponsors, Cocolo Chocolate, Glasshouse Candles, PAD and Beauty and the Bees.

Below is the rear of the card.

Passionate About Design in Waterloo

April 18th, 2012

I recently produced an Easter photo shoot which required some props. I sent a call out to some close friends and a designer friend of mine suggested I visit a new furniture and design store called PAD in Waterloo.

Off to Waterloo I went to see what this store was all about. I parked the car across the road and looked into the window displays. I immediately knew this place was ME. I couldn’t get inside fast enough to discover the world of rich and rare opulence.

PAD = Passionate About Design. That they most certainly are.

This place is a wonderland of gorgeous pieces, new and refurbished. Intricate patterns, fabrics, designs and collections which all team together beautifully to create the most special of spaces in your home. The photos really speak for themselves.

I’m totally in love with this place. Even just a walk around the store with no intention to purchase puts you into a special space in your mind and emotionally. It is so cleverly laid out, the natural light pouring in from the old warehouse roof, the burning candle scent wafting around the space and the attention to every detail is perfect for waking the senses.

The team at PAD are passionate about providing a complete service for their customers. They are more than happy to discuss the room you are decorating, taking into consideration the colour scheme, soft furnishings and existing furniture pieces to pull your look together. Bring some photos and take advantage of their Interior Decorators’ free advisory service.

If you are looking for a particular piece, or an elusive accessory, they are able to source both vintage and new pieces from their vast network of suppliers. From lamps and armchairs, to mirrors and tables, and everything in between – they will have you covered.

I suggest you get to the store as soon as possible, so you can see, feel and smell the experience for yourself.

Click HERE to see the Easter shoot which I produced for Romel Model Management and Sydney Fashion Blogger.

www.pad.com.au

287 Young St, Waterloo NSW 2017 || Tel: (02) 9698 8150

Opening Hours: Mon~Sat: 10am ~ 5pm || Sun: 11am ~ 4pm

Woolmark Treasure Hunt at Westfield Sydney Campaign Launch

July 8th, 2011

On Thursday afternoon, I was thrilled to be one of a select group of Sydney’s fashion bloggers, gathering at Westfield Sydney to celebrate the launch of the Find Fashion By Feelings Campaign. Myself and other fellow bloggers scoured across the shopping centre following clues Tweeted out from www.twitter.com/welovewool #woolmarktreasurehunt and gathered treasures along the way.

I get invited to many events… but boy this one was the best by far!  Running around Westfield Sydney with my partner in crime Sydney Fashion Blogger, Antoinette Marie, following clues posted on Twitter, to find hidden balls of wool in the centre was incredible, fast paced and fabulously exhausting fun! But well worth every second of it.

It’s creative events like this that make campaigns successful.  They fused the raw fibre and social media together seamlessly!

In this instance, treasures didn’t take on the form of pots of gold or buried diamonds, instead we all pieced together clues to find little knitted balls, some embellished with beads and cute little pom poms!

The Woolmark Blogger Treasure Hunt marked the launch of the Find Fashion By Feelings campaign which has been created to engage fashion lovers from around the world on an emotional level, the ‘Find Fashion By Feelings’ Campaign asks the fashion savvy to post, tag and promote their style and share their love of wool.

From the UK, USA, Europe, Australia & New Zealand, ‘Find Fashion By Feelings’ is an interactive campaign which asks fashionistas to show how their look makes them feel.

What a fantastic day I had – and I have to say now as I type this, I’m completely buggered! Who would have thought running up and down the marble floors of Westfield Sydney could be so tiring?! I’d hate to think what it was like for Sydney Fashion Blogger who was in high-heels!!

Check out the campaign on www.fashionbyfeelings.com and read all about the competition in the post below.