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Blue Steel – BASSIKE 2013 Pre-Collection

April 29th, 2013

bassike

It’s the colour that’s got me here… It’s my favourite shade of blue.

Oh… and it’s the fact it’s Bassike. Simple, clean, edgy and current.

This is their 2013 pre-collection glimpse, check out their website for more: www.bassike.com

Eco-Luxury Life – By Tegan Brideson

July 12th, 2010

By Tegan Brideson for AdrianErdedi.com

Eco-Luxury Life
Sustainable fashion is an endangered species. Tegan Brideson meets someone who’s out to protect it.

I’ve got a question for you. Just how big is your eco? When Matthew Paroz launched howbigisyoureco.com.au in March of this year he wanted to fill the gap that was presented to him while researching for a directory of eco-ethical fashion labels online.

“I’m trying to support the brands that design with an ecological approach like Kate Sylvester, Gorman and Bassike” Paroz said. “They balance sustainability with style,” he says.

That’s his main aim because global brands such as Stella McCartney prove that “luxury and sustainability aren’t mutually exclusive anymore.” He wants people to start thinking more responsibly with life’s luxuries.

Even the larger luxury brands are involved in approaching sustainable practices as well. It’s undeniably true that even the smallest change for these global companies like changes to their packaging, on the overall scale means a greater net gain for the environment.

Approaching the task is no small feat for Paroz. The potential to expand into beauty products, restaurants and cafes excites him, but he realises that taking it one step at a time will ensure the success of his campaign. “I have just under 30 designers on my website and next month the collections will be dropping into store,” he says. “With the new season, I’d like people to go to my website and make informed decisions about what they’d like to buy for the season.”

“We need to teach people to make informed decisions and just because it’s on my website doesn’t mean the whole label is sustainable.” Paroz explains that he learns what percentage of their range is sustainable from speaking with designers.

The biggest surprise is that 70 to 80 per-cent of a garments carbon footprint is made after it’s purchased. Paroz stopped using his dryer and consciously thinks about where the textile or hardware is manufactured and under what conditions.

This is an area where Paroz practices what he preaches. He’s humble in his approach. “It’s not about being perfect but more about making careful decisions,” he points out. The Bondi resident, who has the support of organisations Oxfam and Ethical Clothing Australia, says that he’s a big supporter of the resourceful approach that the local designers apply, due to the size of the market and what they’re able to do.

When asked about where he sees sustainable practices in ten years time, Paroz explains that it wouldn’t surprise him if government regulations were enforced. The ideal situation would see ecological resources becoming more widely available and therefore cheaper for more designers to avoid the price premium they experience now.

“It’s not just a trend, there’s too much thought, preparation and money that goes into it. It’s a gradual process,” he explains. “We now have a new generation who are across the issue and making good choices. We need to educate ourselves and find information to make informed decisions.”

Purchasing eco-ethical garments shouldn’t automatically mean taking a hit to your style and Paroz’s website is here to ensure that people’s views shift from that old-fashioned mindset.

“If they are doing it to jump on the bandwagon then who cares, if they’re making smarter decisions then it doesn’t matter what the motivation is.”

And that’s one bandwagon worth jumping on.

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Copyright© Tegan Brideson 2010