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Where do women go to stand out, be different and feel fabulous? Social Royalty Paddington

July 11th, 2011

Paddington went through tough times when Westfield Bondi Junction opened. Stores closed down and Paddington became a ghost town for retailers. But changes in the past few years has seen the fashion mecca of Sydney bounce back and flourish. This is thanks to fresh new blood pumping through the veins of Paddington – Social Royalty.

What makes Social Royalty so unique to Oxford Street are the brands which are exclusive to Social Royalty in Australia and amounts per style are limited. Women who shop there can be one of the very few to own a unique item.

Walking into the store, you’re greeted by the very sweet Dana, who knows the products inside out. The store feels glamourous, but with a warm feeling. The outfits are spaced out around the walls of the store, looking more like an exhibition – they are presented beautifully because they are beautiful.

Mid range to high end, including designers showing at New York and Paris Fashion Week. There are even the most gorgeous bikinis I have ever seen, definately stop here for this summers beach purchase!

The next big names in fashion and accessories can be found here, and you can be one of the first to have it! Watch out for: TRIAS, Carmelita Couture, Agua Bendita, Henry Hall Jeans and more, which are all instore for you to try on and take home!

Recently, Social Royalty was pleased to welcome home grown brand, 2Shae – a new brand by Bondi designer Shae Fleming.

All of the designers are hand-picked from around the world for their originality and talent for design.

Aussie women are cluey about fashion and in the age of The Sartorialist, most women want their own style rather than trawl through one chain store after another looking like everyone else in mass produced pieces. Boutique shopping is what it’s all about and in Paddington you can find all the best Australian designers stores as well as other fab boutiques.

Be sure to get there and walk out of there with a new outfit to slip into and turn heads.

Social Royalty – 310 Oxford Street, Paddington

www.socialroyalty.com.au