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Oishi-m’s Funky Baby Jeans Proudly Supporting Jeans for Genes

July 1st, 2011

Throughout the month of July Oishi-m will be donating $10 from every pair of their über cool baby jeans sold on www.oishi-m.com to Jeans for Genes.

Victorian children’s label Oishi-m are proud to be supporting the worthwhile work of Jeans for Genes in raising funds and building awareness for the Children’s Medical Institute.

The super cute kiddies brand is renowned for their little jeans that fit nappy bottoms and cater for growth.

“Specialising in denim for busy nappy bottomed little people, it’s a natural fit for us to support the research for the same little people who wear our little jeans.” Says Fi McPherson the mastermind behind the ingenious designs and fabric hoarder behind this little brand.

‘As parents of young children ourselves we’re know too well the debilitating impact disease and birth defects can have on a young life and that of it’s family. We’re hoping our small contribution can help not only raise awareness but funds to Jeans for Genes and the Children’s Medical Institute.’ as expressed by Miyo Fallshaw the marketing and sales mastermind behind the fun little label fronted by a ‘doo doo pickle’.

Oishi-m’s functional range of jeans, trackpants, skirts and bottoms are indestructible and come equipt with the original ‘Tummy Toastie’ to keep bub’s tummy comfortably warm and covered. Our tops including shrugs and t’s are versatile for layering and growth spurts. Made in Victoria with love and are proud to support Jeans for Genes.

About Jeans for Genes – www.jeansforgenes.org.au
Jeans for Genes is a major fundraising event for the Children’s Medical Research Institute. It’s held every year on the first Friday of August, this year held on Friday the 5th of August. Each year more than two million Australians wear their favourite jeans and donate much needed funds to support vial genetic research to advance the prevention and treatment of disease, leading to healther generations of children. www.jeansforgenes.com.au