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Woolmark Treasure Hunt at Westfield Sydney Campaign Launch

July 8th, 2011

On Thursday afternoon, I was thrilled to be one of a select group of Sydney’s fashion bloggers, gathering at Westfield Sydney to celebrate the launch of the Find Fashion By Feelings Campaign. Myself and other fellow bloggers scoured across the shopping centre following clues Tweeted out from www.twitter.com/welovewool #woolmarktreasurehunt and gathered treasures along the way.

I get invited to many events… but boy this one was the best by far!  Running around Westfield Sydney with my partner in crime Sydney Fashion Blogger, Antoinette Marie, following clues posted on Twitter, to find hidden balls of wool in the centre was incredible, fast paced and fabulously exhausting fun! But well worth every second of it.

It’s creative events like this that make campaigns successful.  They fused the raw fibre and social media together seamlessly!

In this instance, treasures didn’t take on the form of pots of gold or buried diamonds, instead we all pieced together clues to find little knitted balls, some embellished with beads and cute little pom poms!

The Woolmark Blogger Treasure Hunt marked the launch of the Find Fashion By Feelings campaign which has been created to engage fashion lovers from around the world on an emotional level, the ‘Find Fashion By Feelings’ Campaign asks the fashion savvy to post, tag and promote their style and share their love of wool.

From the UK, USA, Europe, Australia & New Zealand, ‘Find Fashion By Feelings’ is an interactive campaign which asks fashionistas to show how their look makes them feel.

What a fantastic day I had – and I have to say now as I type this, I’m completely buggered! Who would have thought running up and down the marble floors of Westfield Sydney could be so tiring?! I’d hate to think what it was like for Sydney Fashion Blogger who was in high-heels!!

Check out the campaign on www.fashionbyfeelings.com and read all about the competition in the post below.

2011 Prix de marie claire Awards supported by Magnum Temptation

March 25th, 2011

Last night’s Prix de marie claire Awards were celebrated with the who’s who of fashion, beauty and entertainment at a glamorous evening ceremony at Fox Studios hosted by Jackie Frank, Publisher/Editor of marie claire.

A star-studded line up of guests graced the red carpet including Megan Gale, Sophie Monk, Lara Bingle, Erika Heynatz, Erin McNaught and Rachael Finch joined by Australia’s most accomplished designers Akira, Alex Perry, Collette Dinnigan, Dion Lee, Camilla Freeman-Topper & Marc Freeman, Carla Zampatti, Aurelio Costarella, Terry Biviano, Kym Ellery, Jacob Luppino & Anthony Pittorini, Lisa Ho, Jayson Brunsdon, Yeojin Bae, Josh Goot, Kit Willow, Nicky & Simone Zimmerman, Therese Rawsthorne, Anna Plunkett & Luke Sales, Sarah-Jane Clarke & Heidi Middleton, for the exclusive black tie gala during which marie claire honoured and acknowledged Australia’s best fashion designers, brands and products through a hand-selected group of international and local marie claire judges.

In true marie claire style, the event was one to remember for the 250 guests. Upon arrival, guests mingled while enjoying a glass of Moet & Chandon, before being ushered beyond the eight metre walls of a mysterious structure in the centre of the room.

Guests discovered a lavish Parisian courtyard where they were seated at mirrored tables, reflecting the candlelight and chandeliers around them. Following a sumptuous three course meal by renowned caterers JOHNANDPETER, the room darkened and the Piazza walls suddenly disappeared to reveal the dramatic entrance of forty models dressed in gowns designed by the celebrated fashion finalists.

The 2011 Fashion winners included WILLOW, who took out the prestigious Best Australian Designer Award; Alex Perry for Best Australian Designer (Readers Choice): Ellery won the Best new up and coming Designer; sass & bide won Best Australian Fashion Brand; Cue, who won Best Australian Fashion Brand (Reader’s Choice) and Carla Zampatti who won the Special Achievement Award.

The 2011 Beauty Award winners included Best Fragrance, Calvin Klein EDP; Best Skincare Product (Splurge), Dermalogica Ultra Calming Serum Concentrate; Best Skincare Product (Steal) Dr. LeWinn’s  Facial Moisturising Lotion SPF 30+; Best Make-Up Product (Splurge), Chanel Rouge Coco Lip Colour; and Best Make-Up Product (Steal),  Rimmel London Volume Flash X10 Mascara.