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July 24th, 2013

I’m so sad to be leaving Miami. Honestly one of the best places I’ve been to.
I will miss all the amazing people I have met, so great friendships have been made.
Bye bye beautiful Florida! — at The Florida Keys.

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Hit’em up style… MiGlami Style!

July 23rd, 2013

Dressed up in 60′s MiGlami at Miami Swimwear Fashion Week.
‪#‎mbfwswim‬ ‪#‎provacator‬ ‪#‎dolceandgabbana‬ #Armani ‪#‎hermes‬ ‪#‎bergdoffgoodman‬ ‪#‎miami‬ ‪#‎usa‬ ‪#‎fashion‬ — at The Raleigh Mercedes-Benz Swim Week.1002476_10151782413130799_1231538347_n

Bondi Designer’s Striking Debut At Social Royalty In Paddington – 2Shae

July 12th, 2011

Photo by Hayden Brotchie

It is any emerging designer’s dream to have their label discovered by an exclusive boutique and to be chosen for the runway in an elite fashion event.

For Shae Fleming, owner of the brand 2Shae, both happened within a week.

Photo by Eden Connell – Zoom in With Eden

The hard work involved in starting her own label were well worth the effort after being invited to be part of Melbourne Fashion Week as an interstate guest label days after her first collection debuted in the upmarket Paddington boutique, Social Royalty.

Photo by Peter Suchecki

Shoppers on Oxford St, including myself, were treated to a surprise on Saturday 25th June, as a team of beautiful models strutted the street towards the boutique wearing 2Shae’s Australian-designed, sourced and manufactured styles. We all know how much I love Australian products!

More than 200 people attended the in-store launch and reveled in the delightful Torbreck wines, which gave that luxurious ‘champagne shopping’ experience, with a fashion parade.

Photos by Ben Scott – Photograph Live

The 2Shae crew included 11 models, a professional hair and makeup team of 5, a video crew, 4 photographers, as well as 3 drivers. “It was a huge team effort,” said Shae. “I wanted to make a scene and make a scene we did.”

Shoppers were forced front row as models strutted the Gould Street shopping strip in Bondi Beach in a guerrilla style parade before jumping into hot cars to take on Paddington’s Oxford Street.

Photo by Peter Suchecki

After seeing first hand the success of the event, it came as no surprise to Dana Randall, manager of Social Royalty, who said:

“The designers we choose to stock are the most promising new talents around the world, and we even have labels that have graced New York and Paris Fashion Week, exclusive to Social Royalty in Australia. 2Shae is already proving a ‘must-have’ for our style savvy customers!”

www.socialroyalty.com.au :: www.2shae.com.au

Social Royalty :: 310 Oxford St, Paddington :: info@socialroyalty.com.au

Where do women go to stand out, be different and feel fabulous? Social Royalty Paddington

July 11th, 2011

Paddington went through tough times when Westfield Bondi Junction opened. Stores closed down and Paddington became a ghost town for retailers. But changes in the past few years has seen the fashion mecca of Sydney bounce back and flourish. This is thanks to fresh new blood pumping through the veins of Paddington – Social Royalty.

What makes Social Royalty so unique to Oxford Street are the brands which are exclusive to Social Royalty in Australia and amounts per style are limited. Women who shop there can be one of the very few to own a unique item.

Walking into the store, you’re greeted by the very sweet Dana, who knows the products inside out. The store feels glamourous, but with a warm feeling. The outfits are spaced out around the walls of the store, looking more like an exhibition – they are presented beautifully because they are beautiful.

Mid range to high end, including designers showing at New York and Paris Fashion Week. There are even the most gorgeous bikinis I have ever seen, definately stop here for this summers beach purchase!

The next big names in fashion and accessories can be found here, and you can be one of the first to have it! Watch out for: TRIAS, Carmelita Couture, Agua Bendita, Henry Hall Jeans and more, which are all instore for you to try on and take home!

Recently, Social Royalty was pleased to welcome home grown brand, 2Shae – a new brand by Bondi designer Shae Fleming.

All of the designers are hand-picked from around the world for their originality and talent for design.

Aussie women are cluey about fashion and in the age of The Sartorialist, most women want their own style rather than trawl through one chain store after another looking like everyone else in mass produced pieces. Boutique shopping is what it’s all about and in Paddington you can find all the best Australian designers stores as well as other fab boutiques.

Be sure to get there and walk out of there with a new outfit to slip into and turn heads.

Social Royalty – 310 Oxford Street, Paddington

www.socialroyalty.com.au

Rosemount Australian Fashion Week 2011 – Alex Perry

May 9th, 2011

Alex Perry was the first show to kick off Fashion Week for me. I had pretty high expectations, as most do when it comes to Alex Perry. Thankfully I can say, my expectations were met.

It was Cuban Princess collection that dropped many jaws, with a fresh and fabulous array of tantalising colours, textures and materials. This collection made me feel… On holidays. It’s time to turn up the music and party!

Alex Perry’s latest collection is inspired by festival fun, sultry nightlife, and the crisp upper class – a simmering melting pot know as Havana, Cuba… a fusion that is the essence of this politically charged paradise.

Let the heady Latina beats lead your feet as white hot tailoring cuts through the heat. Stay cool in cigar shirt-dresses that reflect a classic note. Precisely fitted and cinched jackets with sharp double-stitched collars reference a Spanish pedigree.

Out came the party dresses in Tamale red silk trimmed with Curacao blue that were ready to Rumba. Dangerously tight dresses in colour-blocked mojitos of Pomegranate, Blood Orange and Pepper shook up the catwalk. Cut away necklines and cheeky hems in spiced shades delivered an intoxicating medley.

Pools of Caribbean aqua refresh the palette with voluminous patio gowns made of silk georgette and necklines that glimmer like a crystal ocean… perfection for languishing on the wide veranda. Long billowing evening skirts slashed high to reveal a flash of tanned thigh, teamed with floral prints that made a sensational splash.

I was a big fan of the glossy slick of deep noir sequins, which intensified the mood to scorching and the serious glitterati come out to play.

An awesome collection… This was most certainly one that stayed up high on my list of favourite shows during fashion week.

www.alexperry.com.au