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Woolmark Treasure Hunt at Westfield Sydney Campaign Launch

July 8th, 2011

On Thursday afternoon, I was thrilled to be one of a select group of Sydney’s fashion bloggers, gathering at Westfield Sydney to celebrate the launch of the Find Fashion By Feelings Campaign. Myself and other fellow bloggers scoured across the shopping centre following clues Tweeted out from www.twitter.com/welovewool #woolmarktreasurehunt and gathered treasures along the way.

I get invited to many events… but boy this one was the best by far!  Running around Westfield Sydney with my partner in crime Sydney Fashion Blogger, Antoinette Marie, following clues posted on Twitter, to find hidden balls of wool in the centre was incredible, fast paced and fabulously exhausting fun! But well worth every second of it.

It’s creative events like this that make campaigns successful.  They fused the raw fibre and social media together seamlessly!

In this instance, treasures didn’t take on the form of pots of gold or buried diamonds, instead we all pieced together clues to find little knitted balls, some embellished with beads and cute little pom poms!

The Woolmark Blogger Treasure Hunt marked the launch of the Find Fashion By Feelings campaign which has been created to engage fashion lovers from around the world on an emotional level, the ‘Find Fashion By Feelings’ Campaign asks the fashion savvy to post, tag and promote their style and share their love of wool.

From the UK, USA, Europe, Australia & New Zealand, ‘Find Fashion By Feelings’ is an interactive campaign which asks fashionistas to show how their look makes them feel.

What a fantastic day I had – and I have to say now as I type this, I’m completely buggered! Who would have thought running up and down the marble floors of Westfield Sydney could be so tiring?! I’d hate to think what it was like for Sydney Fashion Blogger who was in high-heels!!

Check out the campaign on www.fashionbyfeelings.com and read all about the competition in the post below.