Today, Australian Wool Innovation (AWI) launched ”Find Fashion by Feelings” and will run from July 7th to September 30th.
Fashionistas are invited to upload a picture of themselves wearing at least one piece of wool clothing which best describes any of the following ‘feelings’ :
Happy, Seductive, Cute, Beautiful, Nostalgic, Natural, Chic, Powerful, Loved, Dark, Active and Unique.
So what will the lucky entrant win?
The Grand Prize if the Winner lives in Australia includes: A $3,000 Westfield Shopping Gift Card, 6 nights in a 5 Star Sydney Hotel, domestic airfares (if needed), a visit to a Merino Farm (The visit will filmed and the video showcased online afterwards), a $6,000 Travel Voucher, 2 pairs of EMU Australia boots, a personal styling for the Winner and a dinner for two in Westfleld Sydney. How awesome is that!
There are also 12 weekly Prizes of a EMU Australia Prize Pack consisting of apparel and footwear, valued at $400 each.
A little background on Woolmark:
We all know the Woolmark brand is one of the most recognised textile symbols in the world. A product bearing the Woolmark logo indicates that it has been independently tested as a high quality woollen product with guaranteed fibre content.
The logo on a product provides consumers with an assurance of quality. AWI invests heavily in research, development and marketing along the global supply chain for Australian wool, from Woolgrowers, through to retailers.
Australia produces the finest Merino wool in the world. 100% natural, biodegradable & sustainable.
GET INVOLVED BY JOINING: www.facebook.com/welovewool
OR BY VISITING THE WEBSITE: www.WeLoveWool.com