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GIDEON SHOES – Ethical, Unique, Fashionable and Australian

April 20th, 2011

GIDEON SHOES launched in 2010 with a range of, unique, fashionable and well made Australian shoes.

But it’s the story behind GIDEON SHOES which made me really take notice of this brand…

In 2007 Matt and Naomi Noffs started The Street University – a retreat for marginalised kids in Western Sydney. Two years later Matt and his brother Rupert came up with the idea of a shoe company whose profits would sustain it, and GIDEON SHOES was born.

Their first step was to head to Asia in early 2010 to find a manufacturer, but this research trip led them down a dark, unwelcoming path.

After visiting factories filled with both adults and children working in unacceptable conditions it soon became obvious that having GIDEON SHOES manufactured overseas simply wasn’t an option. We’re in an age where supporting sweat-shops and outsourced fashion is unforgiveable.

Today, production takes place in Australia under ethical, safe and monitored conditons – a feat for any shoe manufacturer. Even better, the shoes are handmade almost entirely from Australian materials, including cane toad hide and kangaroo leather.

GIDEON SHOES are hand-crafted and anti-sweatshop, meaning you can wear them with pride, and with your beliefs on your feet.

This is what I love about GIDEON SHOES. The shoes are ethical, they look great and they last. The unusual materials make them really unique and the large range of colours and styles really make this an obvious choice if you’re after a casual shoe.

Go on, take the first step to make a difference and having choices: www.gideon.com.au