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Bondi Designer’s Striking Debut At Social Royalty In Paddington – 2Shae

July 12th, 2011

Photo by Hayden Brotchie

It is any emerging designer’s dream to have their label discovered by an exclusive boutique and to be chosen for the runway in an elite fashion event.

For Shae Fleming, owner of the brand 2Shae, both happened within a week.

Photo by Eden Connell – Zoom in With Eden

The hard work involved in starting her own label were well worth the effort after being invited to be part of Melbourne Fashion Week as an interstate guest label days after her first collection debuted in the upmarket Paddington boutique, Social Royalty.

Photo by Peter Suchecki

Shoppers on Oxford St, including myself, were treated to a surprise on Saturday 25th June, as a team of beautiful models strutted the street towards the boutique wearing 2Shae’s Australian-designed, sourced and manufactured styles. We all know how much I love Australian products!

More than 200 people attended the in-store launch and reveled in the delightful Torbreck wines, which gave that luxurious ‘champagne shopping’ experience, with a fashion parade.

Photos by Ben Scott – Photograph Live

The 2Shae crew included 11 models, a professional hair and makeup team of 5, a video crew, 4 photographers, as well as 3 drivers. “It was a huge team effort,” said Shae. “I wanted to make a scene and make a scene we did.”

Shoppers were forced front row as models strutted the Gould Street shopping strip in Bondi Beach in a guerrilla style parade before jumping into hot cars to take on Paddington’s Oxford Street.

Photo by Peter Suchecki

After seeing first hand the success of the event, it came as no surprise to Dana Randall, manager of Social Royalty, who said:

“The designers we choose to stock are the most promising new talents around the world, and we even have labels that have graced New York and Paris Fashion Week, exclusive to Social Royalty in Australia. 2Shae is already proving a ‘must-have’ for our style savvy customers!”

www.socialroyalty.com.au :: www.2shae.com.au

Social Royalty :: 310 Oxford St, Paddington :: info@socialroyalty.com.au

Where do women go to stand out, be different and feel fabulous? Social Royalty Paddington

July 11th, 2011

Paddington went through tough times when Westfield Bondi Junction opened. Stores closed down and Paddington became a ghost town for retailers. But changes in the past few years has seen the fashion mecca of Sydney bounce back and flourish. This is thanks to fresh new blood pumping through the veins of Paddington – Social Royalty.

What makes Social Royalty so unique to Oxford Street are the brands which are exclusive to Social Royalty in Australia and amounts per style are limited. Women who shop there can be one of the very few to own a unique item.

Walking into the store, you’re greeted by the very sweet Dana, who knows the products inside out. The store feels glamourous, but with a warm feeling. The outfits are spaced out around the walls of the store, looking more like an exhibition – they are presented beautifully because they are beautiful.

Mid range to high end, including designers showing at New York and Paris Fashion Week. There are even the most gorgeous bikinis I have ever seen, definately stop here for this summers beach purchase!

The next big names in fashion and accessories can be found here, and you can be one of the first to have it! Watch out for: TRIAS, Carmelita Couture, Agua Bendita, Henry Hall Jeans and more, which are all instore for you to try on and take home!

Recently, Social Royalty was pleased to welcome home grown brand, 2Shae – a new brand by Bondi designer Shae Fleming.

All of the designers are hand-picked from around the world for their originality and talent for design.

Aussie women are cluey about fashion and in the age of The Sartorialist, most women want their own style rather than trawl through one chain store after another looking like everyone else in mass produced pieces. Boutique shopping is what it’s all about and in Paddington you can find all the best Australian designers stores as well as other fab boutiques.

Be sure to get there and walk out of there with a new outfit to slip into and turn heads.

Social Royalty – 310 Oxford Street, Paddington

www.socialroyalty.com.au

An Astounding Armchair – Kartell & Paul Smith Collaborate

January 28th, 2011

Kartell has presented the new POP sofa and armchair with Limited Edition Paul Smith fabric covers. With only 50 of them in the world, we have them all here in Australia!

Elegant but comfortable, chic but durable, the POP sofa and armchair with a transparent or black frame fits in perfectly with any environment. Perfect for young and dynamic surroundings.

Composed of transparent polycarbonate single-seat modules which can be placed side by side to create the sofa’s solid frame: backrest, seat (also made of plastic slats) and armrests. Pop shatters preconceived ideas of the rigidity of plastic, offering itself as a comfortable and indestructible industrial upholstered sofa that stands up to shocks and heavy use. There cushions are large and are filled with soft goose feathers.

Designed by Piero Lissoni with Carlo Tamborini.

Price: Armchair $1,995, 2 seat sofa $3,995 and 3 seat sofa $5,995.

Available to purchase from Kartell, Westfield Bondi Junction

A Fun Condiment Set!

April 20th, 2010

What a cute and fun idea! It’s a condiment set, which packs neatly into a picnic table. I really liked it, I think it’s a good little bit of fun and keeps the table neat and tidy.

Being more appropriate for outdoor dining, it would fit in well with any setting. There are four containers, one each for salt and pepper, tomato sauce and mustard.

Available for purchase on www.hartandheim.com.au or from the store at Westfield Bondi Junction for $29.95, it would make a great and fun gift!