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Mercedes-Benz Street Style Pop-up in Sydney: ON NOW!

August 19th, 2012

With the Sydney fashion scene buzzing as spring-summer collections hit stores, Mercedes-Benz will bring the glamour of fashion to life in an activation that will see Westfield Shoppers join in the fun by staring in their own Mercedes-Benz photo shoot.

From Tuesday 21 to Saturday 25 August, Mercedes-Benz will hit the streets in the heart of Sydney’s shopping district in search for the most inspiring street style. A pop-up photo studio located at the Pitt Street entrance of Westfield Sydney will offer shoppers the opportunity to star in their own photo shoot alongside a Mercedes-Benz SLK, following in the exquisite shoes of fashion icon Lara Stone. Make-up touch-ups will also be provided by cosmetic brand, Napoleon Perdis.

Shoppers who have their street style snapped with Mercedes-Benz will have an opportunity to win a fantastic fashion prize including a $1,000 retail voucher from boutique Australian designer Alice McCall, a $500 ghd styling pack featuring the new ghd air hairdryer and a Napoleon Perdis Personal Make-up Skills Workshop for six valued at $1,374.

The Mercedes-Benz Street Style activation is taking place at Westfield Sydney (Pitt Street entrance) from Tuesday 21 August to Saturday 25 August 2012, 11am to 3pm each day.

Check it out fashionistas!!

Westfield Sydney Magazine Launch and Treasure Hunt

March 13th, 2012

Westfield Sydney has released the second edition of their self-titled glossy fashion magazine. Themed ‘Secrets’ the autumn/winter issue reveals the style secrets and tips from Sydney designers, chefs and style-setters. It is beautifully shot by Simon Lekias. You can collect this magazine free from Westfield Sydney concierge. The images I have posted are just some of what you can expect – I really love this photography!

But my favourite part, to celebrate the launch of the autumn/winter issue Westfield Sydney are hosting a treasure hunt giving fashionistas the chance to claim designer prizes, diamonds and dinners at Justin North’s Becasse Restaurant. Prizes include:

· Dinner with Justin North for you and 5 friends at Becasse’s Chefs Table valued at $1,500. Becasse Restaurant is located on level 5

· Four SoundLink Wireless Mobile speakers from Bose on level 6 valued at $2,000

· Python and leather bag by Pauric Sweeney Valued at $1,600 from Cara & Co on level 4.

· Christophe Coppens scarf Valued at $400 from Cara & Co on level 4.

· Cerrone 18CT White Gold Single Cut Diamonds Hoop Earrings valued at $1,700. Cerrone is on level 2

Its easy to take part in the Secrets Treasure Hunt. Go to westfield.com.au/Sydney or http://www.facebook.com/#!/WestfieldSydney

All I have to do now… Is try and win the dinner! I’ve been dying to try Becasse Restaurant! YUM!

Adrian