A Celebration Of Wool In The 21st Century – ON NOW IN SYDNEY!

April 24th, 2012

The story of wool continues to be told right across the world, this time with key players of Australia meeting in March to launch the Campaign for Wool for 2012.

The Australian launch provided a melting pot of the wool industry, with woolgrowers, fashion designers and retailers gathering to offer ideas about the further promotion of the fibre.

The Australian leg of Wool Modern’s global schedule – held at Sydney’s historic Pier 2/3 at Walsh Bay – includes pieces from international designers Vivienne Westwood and Paul Smith and local designers including Collette DinniganWillowRomance Was BornJosh GootELLERYJenny Kee and Akira. I was there for it’s launch night and I was so impressed. What a gorgeous location, set up and exhibition it was. I urge you to get down there and check out the amazing garments on display… They really are so incredible and really do show you the versatility of wool. You can see just one of the gorgeous displayed here. Here I am with Peter Everett.

Three of Australia’s most talked about interior designers Sarah KingEmma Elizabeth and Henry Wilson have also joined the exhibition’s credits.

Other retailers providing extensive support to the Campaign for Wool include SportscraftKookaiCountry Road,GormanEMU AustraliaMJ Bale and Decjuba.

Wool Modern celebrates the aesthetic, environmental and technical benefits of wool with stunning fashion pieces nested alongside wool-focused installations. There is an exclusive look at the wool archives from fashion designers including Theirry Mugler and Sonia Rykiel, with innovative new pieces from renowned designers and brands including Giles Deacon, Mark Fast, Erdem, Paul Smith, Vivienne Westwood and David Koma among others.

The Campaign for Wool was globally launched in 2010 and is spearheaded by HRH the Prince of Wales. Australia’s key event for 2012 will be the Wool Modern exhibition in Sydney from April 24 to May 1, which also coincides with Wool Week running from April 23-29.

The Wool Modern exhibition will continue its world tour by travelling to Shanghai in October with special Chinese commissions.

For more information on Australian Wool Week events click here.

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