The Australian Five – G’Day USA 2012

January 12th, 2012

The Woolmark Company, in partnership with the Australians in New York Fashion Foundation, recently announced The Australian Five initiative in New York City.

Five of Australia’s most talented fashion designers – Christopher Esber, Fernando Frisoni, Kym Ellery, Magdalena Velveska and recent SOYA winner, Michael Lo Sordo are taking their incredible collections to New York City for a unique program at the Crosby Street Hotel on January 24th to 27th. The program is part of the G’Day USA initiative – an annual program designed to showcase Australian business capabilities in the USA – Australia’s largest trading and investment partner.

“The Australian Five is focused on bringing the best of Australian design and putting them in front of New York’s best fashion editors, stylists and buyers,” explains Woolmark CEO Stuart McCullough.

“The people who have come together to support this project is a testament to the value of both Australian designers and the Merino fibre in the international market, and to the important role expatriate Australians play is spreading the word to international markets of some of our unique talent and products”, says Rob Langtry, Chief Strategy and Marketing Officer of The Woolmark Company.

“This is a unique opportunity for New York opinion formers to view the work of five talented young Australian fashion designers in a very intimate and close-up setting, meet the designers and really see the fabric innovation and design skill” added Malcolm Carfrae, Co Founder of the Australians in New York Fashion Foundation.

The program will present a multitude of opportunities for the designers to forge relationships with key members of the American fashion industry. Beginning with an educational seminar hosted at the Australian Consulate, industry greats such as Harper’s Bazaar USA Editor-at-Large Brana Wolf and Features/Special Projects Director Laura Brown, Founder and Creative Director of Chandelier Creative Richard Christianson, V Magazine and AINYFF’s Julie Anne Quay and Malcolm Carfrae (also Executive Vice President of Global Communications at Calvin Klein). This incredibly influential people will be some of the many experts on hand to guide these designers towards their dream of cracking the lucrative US market. The program will culminate with an exclusive cocktail party and live model presentation on January 26 at the Crosby Street Hotel.

Nancy Pilcher (Editorial Director-At-Large, Conde Nast Asia Pacific) is taking on the role as mentor, assisting the designers to present their brands flawlessly to the US market.

G’day USA celebrations are managed and produced annually by the Department of Foreign Affairs, Australian Trade Commission, Tourism Australia, Qantas Airways and the State Governments of New South Wales, South Australia, and Victoria. DHL will support The Australian Five through preparing them with high quality, reliable export and import services.

www.merino.com // www.ainyff.org // www.australia-week.com // www.wool.com.au

MORE ABOUT THE DESIGNERS

Fernando Frisoni


Fernando Frisoni AW12/13 is based around ideas of strength, versatility and competitive instinct. The collection, titled Stadium, draws reference from the functionality and form seen in the sports arena.

Designs brought to life by a rich wool textures, effortlessly and a sexy and considerate take on the luxury sport aesthetic resulting in garments which are both chic and highly wearable.  The collection stays true to the Fernando Frisoni philosophy which encapsulates casual sophistication whilst celebrating minimalism and uncomplicated silhouettes.

Magdalena Velevska


Magdalena Velevska’s AW12/13 collection has been designed and driven through the use of innovative textiles, and applying these in contemporary yet wearable ways.

Sequin wool felting is a feature of this collection. A felting technique is used to connect a fine Merino wool jersey with silk georgette which swiftly provides a unique sequin shine. The fabric is than further embellished to add spark and take the development out of an androgynous feel into a luxurious territory.

Five pieces of extraordinary knitwear made from 100% merino wool yet look like intricate lace are a feature of Velevska’s AW12/13 collection.

The knitwear is three dimensional in texture and uses a blend of two different yarns to achieve the unique effect – one flat and smooth, the other more textured and bulky.

Michael Lo Sordo


Michael Lo Sordo’s AW12/13 collection, ‘Gold Rush,’ is comprised of a sophisticated colour palette - black, midnight blue, olive, cognac and of course gold.

The finest of merino wool’s is set alongside boiled wool and felts, waxed silks and viscose, soft nappa leather – all creating dynamic changes in appearance and feel.

Lo Sordo has also developed by hand a state-of-the-art foiling technique – using wool’s inherent property to absorb heat, gold is manipulated into the wool fabric with heat, creating an imperfect but yet perfect design finish. Rare manual finishing techniques and creative uses of multiple textiles is a signature of Lo Sordo’s that shows the utmost innovation, and understanding of modern style.

Christopher Esber


AW12/13 for Christopher Esber is all about examining the essence of couture shapes, about looking at the points on the body where volume sits then contouring other areas to give a sense of dynamic, sports inspired, panelling and a rapid sense of urgency.

AW12/13 see’s Esber play with a woven wool and mohair fabric that brings texture and drama into the pieces and also features bonding of wool felts onto leathers for reversible classic pieces from outerwear to the staple dress.

Kym Ellery

Ellery AW12/13 is filled with a multitude if aesthetic wonders.

As the seasons have ticked by, so have the challenges that Ellery has adopted to give the range a touch of something thoughtful and intriguing. Time after time Ellery has mastered many different techniques which cross the boundaries of conventional garment design.

AW12/13 brings a new masterpiece to the fore with an exciting relationship forged between fine Australian Merino wool and lurex to create knits which enchant and devour the body. This intricate knitted fabric is then put through a fusing process to bond it to the inside of leather so that the garments are fabric lined and feel luxurious next to the skin.

www.AdrianErdedi.com

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